Total Competition
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Productomschrijving
A definitive insight into how to achieve success in Formula One from Ross Brawn, whose cars and drivers have won 20 F1 world championships
'A must-have insight into the awe-inspiring career of a true motor racing great' Daily Express
Total Competition is the most compelling, comprehensive and revealing insight into what it takes to get to the top in Formula One that has ever been published.
Across four decades, Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One. Leading Benetton, Ferrari, Honda, Brawn and Mercedes, he worked with drivers such as Michael Schumacher, Jenson Button and Lewis Hamilton to make them world champions. In 2017, he was appointed F1's managing director, motor sports, by the sport's new owners Liberty Media. Now, in this fascinating book written with Adam Parr (who was CEO and then chairman of Williams for five years), he looks back over his career and methods to assess how he did it, and where occasionally he got things wrong.
Total Competition is a definitive portrait of modern motorsport. In the book, Brawn and Parr explore the unique pressures of Formula One, their battles with Bernie Ecclestone, and the cut-throat world they inhabited, where coming second is never good enough. This book will appeal not only to the millions of Formula One fans who want to understand how Brawn operates, it will also provide many lessons in how to achieve your own business goals.
'A must-have insight into the awe-inspiring career of a true motor racing great' Daily Express
Total Competition is the most compelling, comprehensive and revealing insight into what it takes to get to the top in Formula One that has ever been published.
Across four decades, Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One. Leading Benetton, Ferrari, Honda, Brawn and Mercedes, he worked with drivers such as Michael Schumacher, Jenson Button and Lewis Hamilton to make them world champions. In 2017, he was appointed F1's managing director, motor sports, by the sport's new owners Liberty Media. Now, in this fascinating book written with Adam Parr (who was CEO and then chairman of Williams for five years), he looks back over his career and methods to assess how he did it, and where occasionally he got things wrong.
Total Competition is a definitive portrait of modern motorsport. In the book, Brawn and Parr explore the unique pressures of Formula One, their battles with Bernie Ecclestone, and the cut-throat world they inhabited, where coming second is never good enough. This book will appeal not only to the millions of Formula One fans who want to understand how Brawn operates, it will also provide many lessons in how to achieve your own business goals.
Inhoud
| Taal | en |
| Bindwijze | Paperback |
| Oorspronkelijke releasedatum | 29 juni 2017 |
| Aantal pagina's | 320 |
| Illustraties | Nee |
Betrokkenen
| Hoofdauteur | Ross Brawn |
| Tweede Auteur | Adam Parr |
| Hoofduitgeverij | Onbekend |
Overige kenmerken
| Editie | 1 |
| Extra groot lettertype | Nee |
| Product breedte | 128 mm |
| Product hoogte | 21 mm |
| Product lengte | 198 mm |
| Studieboek | Nee |
| Verpakking breedte | 128 mm |
| Verpakking hoogte | 26 mm |
| Verpakking lengte | 197 mm |
| Verpakkingsgewicht | 545 g |
EAN
| EAN | 9781471162381 |
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